Understand the pattern
Notice the beliefs, triggers and emotional loops that keep you reacting the same way, even when you are trying hard to change.
NLP, breathwork, books and transformational coaching
Break old patterns and feel steady in yourself again.
Practical support for grief, anxiety, smoking habits, emotional overwhelm and limiting beliefs, delivered with warmth, depth and no pressure.
- Start small
- Free guide, $5 book and course pathway
- Go deeper
- Private NLP and breathwork coaching
- Practical change
- Tools for real life, not theory
A calmer way forward
For people who look like they are coping, but feel exhausted inside.
Regulate the body
Use breathwork and simple nervous-system tools to feel safer, calmer and more able to choose your next step.
Install a new response
Use NLP-inspired exercises, guided reflection and future-self work to build a stronger CAN-DO mindset.
Start here
Start Here: Your Calm Pathway.
This pathway gives new visitors a gentle first step, then offers the next level of support only when they are ready.
What Is Coaching?
Free
Download the starter guide and understand what coaching is, what it is not, and how NLP and breathwork can help.
Living With Anxiety
$5
A low-cost pocket guide with simple daily tools for anxious thoughts, body tension and emotional overwhelm.
View $5 bookAnxiety Calm Toolkit
$59
A practical mini course with breathwork, reframes and printable tools people can use during anxious moments.
View toolkitPrivate Coaching
$97+
For people who want personal support, accountability and a deeper shift through NLP and breathwork sessions.
View coachingDigital books to sell
Low-cost entry offers that build trust before coaching.
These books are designed as simple products. The free book builds trust, the $5 book creates an easy first purchase, and the larger workbooks create a natural path into courses or private sessions.
Free starter guide
What Is Coaching?
Free
A simple guide for people who are curious about coaching but unsure what happens, how it helps or whether it is right for them.
- What coaching is and is not
- How NLP and breathwork fit in
- How to choose your next step
PDF workbook
Removing Limiting Beliefs
$27
A practical guide for identifying old beliefs, understanding where they came from and replacing them with stronger internal patterns.
- Belief audit worksheet
- NLP reframing prompts
- Future-self visualisation
Book 02
The Calm Reset
Short coaching book
The Calm Reset
$19
A gentle guide to breathwork, emotional regulation and feeling more like yourself when life has become heavy.
- Simple breath practices
- Grief and anxiety reflections
- Daily calm reset routine
Pocket guide
Living With Anxiety
$5
A short, compassionate guide for people who want simple daily tools for anxious thoughts, body tension and emotional overwhelm.
- 5-minute calm routine
- Anxiety thought reframes
- Breathing and grounding prompts
Courses people can buy
Focused, practical courses with clear outcomes.
The strongest course ideas are specific enough that someone immediately knows, "this is for me." I would avoid a vague general course first and sell these focused outcomes.
Signature course
Quit Smoking With NLP
$197
A structured self-paced course to help people change their unconscious smoking patterns, reduce cravings and build a smoke-free identity.
- Trigger and craving map
- Anchoring and reframing exercises
- Identity reset audio practice
- 7-day quit preparation plan
Support course
Grief Support: Breathe, Remember, Rebuild
$149
A gentle grief support course for people who want to process emotion without pressure, overwhelm or feeling forced to "move on."
- Regulation before reflection
- Memory softening practices
- Letters, rituals and meaning prompts
- Private coaching upgrade option
Mindset course
Removing Limiting Beliefs
$129
A deeper companion course to the book, helping students recognise, challenge and replace beliefs that keep them stuck.
- 4 guided modules
- Belief rewrite workbook
- Confidence-building practices
- Bonus breathwork reset
Mini course
Anxiety Calm Toolkit
$59
A quick, accessible course teaching breathwork and NLP reframes people can use during anxious moments.
- Fast calm-down practices
- Thought interruption prompts
- Printable pocket guide
Best sales path
How the offers work together.
The Start Here pathway is: free guide, $5 anxiety book, $59 Anxiety Calm Toolkit, then private coaching for people who want deeper help.
Lead Magnet
What Is Coaching? explains the value of coaching and starts the relationship.
First Purchase
Living With Anxiety is an easy yes and introduces Cheryl's practical support style.
Core Toolkit
The Anxiety Calm Toolkit gives more value and prepares buyers for deeper support.
Private Coaching
Private sessions become the natural next step when someone wants personal help.
Private coaching
High-touch offers for deeper change.
Gentle Clarity Session
One private session to talk through what is happening, settle the nervous system and choose the next step.
$97 Book session4-Week Mindset Reset
Weekly coaching for emotional patterns, limiting beliefs and practical support between sessions.
$420 Book package8-Week Transformation Journey
A deeper container for grief, anxiety, identity work, smoking support or lasting personal change.
$780 Book packageMore money-making ideas
Smart ways to increase revenue without overcomplicating the business.
Calm Club Membership
$29/month for a monthly breathwork session, group Q&A, workbook and member-only audio. Best recurring revenue option.
90-Minute Reset Workshops
Live online workshops for grief, anxiety, quitting smoking or limiting beliefs at $49-$99 per seat.
Corporate Stress Sessions
Offer workplace breathwork and mindset sessions to local businesses for $350-$750 per session.
Digital Starter Bundle
Bundle both books, the Anxiety Calm Toolkit and three audios for $79 as a simple checkout upsell.
About Cheryl
Grounded support shaped by resilience and real life.
Cheryl Gough is a compassionate coach whose grounded approach is shaped by growing up in a remote outback opal mining town. Life in the outback taught Cheryl resilience, self-reliance and the importance of community.
Today, Cheryl supports people navigating grief, anxiety, emotional overwhelm and limiting beliefs using Neuro-Linguistic Programming, breathwork and intuitive coaching. Her work is practical, compassionate and deeply human.
Talk to CherylClient stories
What clients are saying.
Using NLP and breathwork completely changed my relationship with food and my body. I gained confidence, calm and trust in myself again.
Sonny, Weight Loss
The guided sessions are both calming and empowering, and I have noticed significant shifts in my mindset and wellbeing.
Lilly, NLP and Breathwork
I came to coaching feeling overwhelmed by grief and anxiety. I feel lighter, more grounded and hopeful again.
Wendy, Grief and Anxiety Support
Questions
Frequently asked questions.
Can NLP help with quitting smoking?
NLP can help people examine the triggers, associations and identity patterns connected to smoking. It is not a magic button, but it can be a useful change method when someone is ready and supported.
Is grief support the same as therapy?
No. Cheryl's grief support is coaching-based and educational. It can sit alongside therapy or professional mental health care when deeper clinical support is needed.
What should I buy first?
If you are new, start with a book. If you already know the problem you want help with, choose the matching course. If things feel heavy or complex, book a private clarity session.
Contact
When you are ready, Cheryl is here.
Book a gentle, no-pressure session where you can talk, breathe and find a little more calm together.
Book a coaching call
0417 870 231
cherylgough03@gmail.com
Monday to Saturday, 11am to 6pm. Thursday hours to be confirmed.